Platform Roadmap

Force sellers to show more evidence than any other platform. Run passive checks on that evidence. Honestly label what is and isn't confirmed.

• Mandatory disclosure fields on all listings (breed, microchip, dam/sire, litter history)
• Passive signal checks (phone lookup, reverse image search, Companies House, postcode validation)
• Honesty labelling on every listing — self-declared information clearly marked
• In-platform messaging with offline-leakage detection
• Programmatic SEO pages for every breed + region combination
• Scam education integrated into the enquiry flow
• Admin moderation queue for flagged listings

Automatically cross-reference seller claims against local council licensing registers. This bridges the gap between self-declaration and independent confirmation.

• Council register aggregator service — scraping and normalising data from 300+ local authorities
• Automatic matching of declared licence numbers against council records
• Licence status tracking (active, expired, revoked, suspended)
• Council-confirmed listings carry a distinct indicator
• Alerts when licence status changes (e.g. revoked or expired)

Expand verification to national databases and introduce deposit escrow to protect buyers financially.

• Kennel Club database integration for pedigree and registration validation
• National microchip database cross-referencing
• Deposit escrow system — funds held until buyer confirms in-person visit
• Enhanced seller reputation based on verified transaction history
• Health test certificate validation (BVA hip/elbow scores, eye tests)

The complete platform with comprehensive verification, buyer reviews, and expansion beyond dogs.

• Buyer reviews and ratings (with anti-gaming protections)
• Cat listings and other pet categories
• Native mobile application
• Insurance and veterinary partnerships
• International seller verification (starting with Republic of Ireland)